Portfolio.
Creative - Experienced - Reliable
2246
Projects Completed
363
Happy Clients
20
Years Experience
3117
Very Late Nights
About Ted.
Freelance graphic designer conveniently located in Parkdale, Toronto.
“Ted takes the time to first listen, inquire and then execute creative solutions that inspire and deliver results.”
Toronto based freelance multi-disciplinary graphic designer servicing large and small companies in the
not-for-profit, financial and manufacturing sectors. Ted has been engaged in a wide variety of projects in his 20
year career creating everything from 200 page publications to truck wrap graphics. From project analysis to
concept creation and design implementation, Ted combines a keen creative design sense with a strict attention
to detail to ensure that each project meets it’s objectives and achieves complete client satisfaction.
Adobe InDesign, Illustrator, Photoshop, Acrobat, Microsoft Word, Excel, Power Point, Joomla CMS
1
EXPLORATION
The following is a breakdown of the process to design a typical project; such as a logo design.
Meet to learn about the client, current brand strategy, review existing messaging, client expectations, needs and goals. Discuss creative direction to start the project on target and review project production time lines.
2
CONCEPT DESIGN/DEVELOPMENT
Create initial concepts, refine the most promising ideas and present these for initial review. Use feedback from this presentation to explore and further refine the preferred designs. Present these designs and take the approved concept to the next stage of development.
3
FINAL DESIGN
Complete final art of the approved concept, present for final approval. Upon approval develop a logo usage guide and provide the logo to the client in all file formats for both print and digital uses.
A new logo design is the first and most important step toward developing your brand identity. How the brand is effectively applied is the next challenge. From strategic planning to creating print and digital media collateral, Ted Smolak Design can help you every step of the way.
People say
"Ted Smolak and I have been colleagues on the board of The Friends of Fort York since 2003, and among the volunteers who publish its Fife & Drum newsletter. This exposure has given me a great respect for his integrity, design skills, ability to work hard under pressure and unfailing cheerfulness. If I were starting a new venture, or going tiger-hunting, Ted would be my first choice of partner."
"Ted created a stunning and memorable logo to launch our new firm that suits our industry perfectly. From initial discussions to concept creation and final implementation, Ted's thorough and professional approach was evident throughout the process. We are extremely pleased with the logo and stationary design and now have a strong visual brand to build upon. I look forward to working with Ted on other projects in the future."
"Since initially designing our logo when we were a new start-up, Ted has been with us every step of the way helping develop our brand. Regardless of what project we throw at him, he not only delivers wonderfully creative work, but also keeps us on brand and on budget. The new design of our website and van wrap are only the latest examples of his multidisciplinary skills. We couldn't be more pleased with his services."
"Ted was a delight to work with. His design sense captured our theme perfectly and the banner attracts immediate attention with our museum visitors. His historical knowledge and deep respect for the subject matter was evident in his design concept and suggested improvements. The result was a banner design that is both impactful and informative."
"I have worked with Ted on many projects both large and small. Consistently thorough and thoughtful, he is one of those people who is an asset to have on your team. He has never let me down and has frequently gone to extraordinary lengths to meet tight deadlines. Ted takes ownership for each and every project and often makes suggestions to improve the final product while working within budgetary demands. I would highly recommend Ted to anyone looking for design services!"