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Ted Smolak
Design
Branding / Print Design / Digital Design
PARKDALE / TORONTO
Portfolio.

Creative - Experienced - Reliable

2246
Projects Completed
363
Happy Clients
20
Years Experience
3117
Very Late Nights
About Ted.

Freelance graphic designer conveniently located in Parkdale, Toronto.

“Ted takes the time to first listen, inquire and then execute creative solutions that inspire and deliver results.”

Toronto based freelance multi-disciplinary graphic designer servicing large and small companies in the
not-for-profit, financial and manufacturing sectors. Ted has been engaged in a wide variety of projects in his 20
year career creating everything from 200 page publications to truck wrap graphics. From project analysis to
concept creation and design implementation, Ted combines a keen creative design sense with a strict attention
to detail to ensure that each project meets it’s objectives and achieves complete client satisfaction.

Adobe InDesign, Illustrator, Photoshop, Acrobat, Microsoft Word, Excel, Power Point, Joomla CMS

1
 

EXPLORATION

The following is a breakdown of the process to design a typical project; such as a logo design.
 
Meet to learn about the client, current brand strategy, review existing messaging, client expectations, needs and goals. Discuss creative direction to start the project on target and review project production time lines.
2
 

CONCEPT DESIGN/DEVELOPMENT

Create initial concepts, refine the most promising ideas and present these for initial review. Use feedback from this presentation to explore and further refine the preferred designs. Present these designs and take the approved concept to the next stage of development.
3
 

FINAL DESIGN

Complete final art of the approved concept, present for final approval. Upon approval develop a logo usage guide and provide the logo to the client in all file formats for both print and digital uses.
 
A new logo design is the first and most important step toward developing your brand identity. How the brand is effectively applied is the next challenge. From strategic planning to creating print and digital media collateral, Ted Smolak Design can help you every step of the way.

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Call Us
416-214-9732
Address
125 Springhurst Avenue, Toronto M6K 1B9

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